The broker's handbook
Guides for brokers who sell on WhatsApp.
How to write listings that get viewings, follow up without chasing, shoot better on a phone — and stay on the right side of advertising rules in the UAE, UK and US.
3 Nov 2026 · 5 min read · UAE
Dubai property advertising permit: the Trakheesi and Madmoun guide for brokers
Every property advert in Dubai needs a DLD permit and a Madmoun QR code. Here is what that means for your WhatsApp forwards, Instagram posts and listing pages — and a simple routine to stay compliant.
Read article30 Oct 2026 · 5 min read · UK
Material information in property listings: the UK checklist for agents
Council tax band, price, tenure, deposit — and Parts B and C on top. A plain-English checklist of the material information UK sales and lettings listings are expected to show, with the mistakes that get listings flagged.
Read article27 Oct 2026 · 5 min read · US
Fair housing advertising: words to avoid and what to write instead
The Fair Housing Act covers every listing, post and text you send. Here is how to describe the property — not the people — with a practical list of risky phrases and better alternatives.
Read article23 Oct 2026 · 5 min read
How to write property descriptions that get viewings (with examples)
Most property descriptions say "stunning", "spacious" and "must see". Clients skip them. Here is a simple structure that turns facts into viewings — with before-and-after examples from Dubai, London and Texas.
Read article20 Oct 2026 · 4 min read
Real estate photography on your phone: a 15-minute shot list
You don't need a photographer for every rental. With the phone in your pocket, a clean room and the right order of shots, you can capture a listing that looks professional in about 15 minutes.
Read article16 Oct 2026 · 4 min read
WhatsApp follow-up for real estate agents: reply fast without living on your phone
The first broker to reply usually gets the viewing. Here is a practical WhatsApp follow-up system — first reply, follow-up rhythm, message templates and etiquette — that keeps clients warm without burning you out.
Read article12 Oct 2026 · 4 min read · UAE
Dubai rental deal checklist for brokers: Ejari registration, deposits and cheques
From the first viewing to keys and DEWA, a step-by-step checklist for closing a Dubai rental cleanly — documents, deposits, cheques, Ejari registration and the handover.
Read article8 Oct 2026 · 4 min read
Real estate video marketing for brokers: Reels, TikTok and Shorts that get enquiries
Short vertical video is now how many buyers and tenants discover property. A practical playbook for brokers — what to film, the first three seconds, captions, posting rhythm and how to turn views into enquiries.
Read article5 Oct 2026 · 4 min read · UAE
Madhmoun permit: what Abu Dhabi brokers need to know
Since July 2025, onshore Abu Dhabi property adverts need a Madhmoun permit issued through ADREC's DARI platform — and ADGM has its own process. Here is how it works and how to fit it into your listing routine.
Read article1 Oct 2026 · 4 min read
Why every property needs its own listing page (not 14 forwarded photos)
Forwarding photos and voice notes is how most property deals start — and where many of them stall. A dedicated property listing page answers the client's questions, travels further and shows you who's interested.
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