The broker's handbook
Guides for brokers who sell on WhatsApp.
How to write listings that get viewings, follow up without chasing, shoot better on a phone — and stay on the right side of advertising rules in the UAE, UK and US.
3 Nov 2026 · 5 min read · UAE
Dubai property advertising permit: the Trakheesi and Madmoun guide for brokers
Every property advert in Dubai needs a DLD permit and a Madmoun QR code. Here is what that means for your WhatsApp forwards, Instagram posts and listing pages — and a simple routine to stay compliant.
Read article30 Oct 2026 · 5 min read · UK
Material information in property listings: the UK checklist for agents
Council tax band, price, tenure, deposit — and Parts B and C on top. A plain-English checklist of the material information UK sales and lettings listings are expected to show, with the mistakes that get listings flagged.
Read article27 Oct 2026 · 5 min read · US
Fair housing advertising: words to avoid and what to write instead
The Fair Housing Act covers every listing, post and text you send. Here is how to describe the property — not the people — with a practical list of risky phrases and better alternatives.
Read article5 Oct 2026 · 4 min read · UAE
Madhmoun permit: what Abu Dhabi brokers need to know
Since July 2025, onshore Abu Dhabi property adverts need a Madhmoun permit issued through ADREC's DARI platform — and ADGM has its own process. Here is how it works and how to fit it into your listing routine.
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