The broker's handbook
Guides for brokers who sell on WhatsApp.
How to write listings that get viewings, follow up without chasing, shoot better on a phone — and stay on the right side of advertising rules in the UAE, UK and US.
Guides
23 Oct 2026 · 5 min read
How to write property descriptions that get viewings (with examples)
Most property descriptions say "stunning", "spacious" and "must see". Clients skip them. Here is a simple structure that turns facts into viewings — with before-and-after examples from Dubai, London and Texas.
Read article